The webinar will feature short presentations on key issues around consumer behaviour and its impact, including a look at the digital impact on buying decisions from the consumers’ perspective, delivered by data and performance marketing expert Martin Corcoran from Summit Media. Advanced Supply Chain Group will then consider the way these changes have affected logistics and how retailers have responded to ensure they have the right products in stock at the right time to meet demand. The speakers will be joined by Frazer Mead, head of global sourcing at The Very Group, for a panel debate and Q&A, moderated by Dr Julie King, ASBCI Event Director.

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